![]() The apostrophe’s other main role is to form possessives (as it does at the beginning of this sentence). In other words, a curly apostrophe and a right single curly quotation mark are the same thing.Īs you’ve seen throughout this post, apostrophes help to form contractions. The official Unicode name for the curly type of apostrophe is “right single quotation mark.” As the relevant code chart explains, “this is the preferred character to use for apostrophe.”* ![]() In a moment we’ll see why smart apostrophes aren’t always very smart. Straight apostrophes, on the other hand, are what you normally get when smart quotes aren’t enabled. Smart apostrophes are the marks you’ll see in this paragraph and throughout this post. In word processors you will probably get them by default, thanks to a feature called smart quotes. Smart apostrophes, also known as curly or typographer’s apostrophes, are the professional-looking marks preferred by most publishers. To use them correctly, it helps to know how they work. There are two different kinds of apostrophes: smart and straight.
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